The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Country Rankings
New Zealand
Client
Title
Category
Award
Points
Last Performance
Agency: Special / Auckland + Partners Life / Auckland + South Pacific Pictures / Auckland + Images & Sound / Auckland
Client: Partners Life
Category: Brand Partnerships
Points: 21.00
Try Galaxy Fold Experience
Agency: Cheil Worldwide / Seoul + Cheil UAE / Dubai + TOV Inc / Seoul + Tribal Aotearoa / Auckland
Client: Samsung Electronics
Category: UX / UI / User Experience / CX / DX
Points: 11.25
Aid Aisle
Agency: Dentsu Creative Aotearoa / Auckland + FreshChoice / Auckland + Riot Design / Auckland
Client: FreshChoice
Category: Experiential / Brand Installations
Points: 9.00
Bagels by BENEE
Agency: The Monkeys Aotearoa / Auckland
Client: ASB
Category: Music Videos
Points: 9.00
Aid Aisle
Agency: Dentsu Creative Aotearoa / Auckland + FreshChoice / Auckland + Riot Design / Auckland
Client: FreshChoice
Category: Experiential & Installations / Brand Installations
Points: 9.00
Delivereasy Lawyers
Agency: Colenso BBDO / Auckland + Delivereasy / Wellington + MBM Wellington / Wellington
Client: Delivereasy
Category: Billboards & Transit / Single
Points: 9.00
The Silent Night
Agency: Special / Wellington + Special / Auckland + Wellington City Mission / Wellington + OMD / Wellington
Client: Wellington City Mission
Category: Single Region or Market / Non-Profit / Charity
Points: 3.00
Last Performance
Agency: Special / Auckland + Partners Life / Auckland + South Pacific Pictures / Auckland + Images & Sound / Auckland
Client: Partners Life
Category: Single Region or Market / Consumer / Brand
Points: 3.00
Even Harry Styles
Agency: VML / Wellington + Stats NZ / Wellington
Client: Stats NZ
Category: Influencer Marketing / Use of Celebrity
Points: 3.00
MINI-Logues
Agency: Pereira O'Dell / New York + MINI USA / Woodcliff Lake, NJ + Current Studios and Labs / Brooklyn, NY + The Craft Shop / Auckland
Client: MINI
Category: Innovation / New Ideas in Radio & Audio
Points: 0.75
Try Galaxy Fold Experience
Agency: Cheil Worldwide / Seoul + Cheil UAE / Dubai + TOV Inc / Seoul + Tribal Aotearoa / Auckland
Client: Samsung Electronics
Category: Mobile Applications
Points: 0.75
Open All Ages
Agency: Ogilvy Shanghai / Shanghai + Boxcutter LImited / Auckland + Hongguan Art Lab / Shanghai + Red Horse Media / Shanghai
Client: Shanghai Science and Technology Elderly Service Center
Category: Experiential / Immersive / Events
Points: 0.75
Open All Ages
Agency: Ogilvy Shanghai / Shanghai + Boxcutter LImited / Auckland + Hongguan Art Lab / Shanghai + Red Horse Media / Shanghai
Client: Shanghai Science and Technology Elderly Service Center
Category: Events & Experiential
Points: 0.75
Buick Nail Clipper
Agency: Ogilvy Shanghai / Shanghai + SAIC Genaral Motors / Shanghai + Boxcutter LImited / Auckland + MILE (Shanghai) Film and Television Planning Co. Ltd / Shanghai
Client: Buick
Category: Reputation Management
Points: 0.75
Audi 0.03 seconds commercial
Agency: Ogilvy Shanghai / Shanghai + SAIC Audi / Shanghai + Boxcutter LImited / Auckland + Zhenguan Film / Shanghai
Client: SAIC Audi
Category: Innovation / Use of Media in Film
Points: 0.75
Client:
Partners Life
Title:
Last Performance
Category:
Brand Partnerships
Award:
2024 Creative Effectiveness Silver Pencil
Points:
21.00
Client:
Samsung Electronics
Title:
Try Galaxy Fold Experience
Category:
UX / UI / User Experience / CX / DX
Award:
2024 Interactive & Mobile Craft Gold Pencil
Points:
11.25
Client:
FreshChoice
Title:
Aid Aisle
Category:
Experiential / Brand Installations
Award:
2024 Direct Marketing Bronze Pencil
Points:
9.00
Client:
ASB
Title:
Bagels by BENEE
Category:
Music Videos
Award:
2024 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
FreshChoice
Title:
Aid Aisle
Category:
Experiential & Installations / Brand Installations
Award:
2024 Out of Home Bronze Pencil
Points:
9.00
Client:
Delivereasy
Title:
Delivereasy Lawyers
Category:
Billboards & Transit / Single
Award:
2024 Out of Home Bronze Pencil
Points:
9.00
Client:
Wellington City Mission
Title:
The Silent Night
Category:
Single Region or Market / Non-Profit / Charity
Award:
2024 Creative Effectiveness Merit Award
Points:
3.00
Client:
Partners Life
Title:
Last Performance
Category:
Single Region or Market / Consumer / Brand
Award:
2024 Creative Effectiveness Merit Award
Points:
3.00
Client:
Stats NZ
Title:
Even Harry Styles
Category:
Influencer Marketing / Use of Celebrity
Award:
2024 Social Media Merit Award
Points:
3.00
Client:
MINI
Title:
MINI-Logues
Category:
Innovation / New Ideas in Radio & Audio
Award:
2024 Radio & Audio-First Merit Award
Points:
0.75
Client:
Samsung Electronics
Title:
Try Galaxy Fold Experience
Category:
Mobile Applications
Award:
2024 Interactive, Online & Mobile Merit Award
Points:
0.75
Client:
Shanghai Science and Technology Elderly Service Center
Title:
Open All Ages
Category:
Experiential / Immersive / Events
Award:
2024 Health & Wellness Merit Award
Points:
0.75
Client:
Shanghai Science and Technology Elderly Service Center
Title:
Open All Ages
Category:
Events & Experiential
Award:
2024 Public Relations Merit Award
Points:
0.75
Client:
Buick
Title:
Buick Nail Clipper
Category:
Reputation Management
Award:
2024 Public Relations Merit Award
Points:
0.75